How Will You Market My Home?
This section will give you an overview of what we do to make sure your home is sold quickly and at the right price. You want to know that we'll treat this with the level of concern and priority that you need us to - so please, read on, and decide for yourself whether our marketing strategy is thorough and well targeted.
At Exit Realty Diversified, we don't just stick a sign in your yard, put your home in the listing service, cross our fingers and hope it sells. We have years of experience in marketing, copy-writing, publishing, photography and sales. In addition, we have developed strategic marketing alliances with some of the most known and respected Nashville real estate professionals.
A recent publication by the National Association of Realtors indicates that close to 80% of homes are found online before they are purchased. That's why we take our web-based marketing seriously. Each property is unique, and we devise a custom marketing plan with a combination of tools that will best showcase your property. Take a look at some our strategic marketing alliances, both on and off the web:
It is reported that 84% of all home buyers now use the Internet in their home-search process (source: 2005 National Association of Realtors® Profile of Home Buyers and Sellers), and this use of the technology is expected to become even more common. So, we feel it's very important to maximize your home's online exposure. Here are just some of the ways we will market your property listing and photos:
Our website attracts active, ready real estate customers and it’s growing fast! Your property will be featured on Our Listings page. This will include a digital photo tour and links to your property details & more photos, map, and a high-quality printable flier that we will create. Your listing will also always be included on Our Listings page and our MLS search page, and it will be emailed directly to qualified buyer prospects who express interest.
Thousands of Cooperating Broker/Agent websites
Multiple Listing Service Broker Reciprocity Agreements allow us to market your home through every major web portal in the Nashville area. Includes all cooperating Broker and Agent websites. We will provide you with a complete overview of the online marketing capabilities of our Point2 system – cutting edge!
Email Property e cards
We will create a custom e card for your property and email it to 1000's of local real estate agents and qualified buyer prospects. The e card will contain direct links back to details of your home & photos page, map, printable flier and more.
While web marketing is an important part of our overall marketing plan, we do realize that the other traditional forms of marketing/advertising remain just as important.
Classified and Open House ads (if applicable).
We will create an exclusive property postcard and have it professionally printed and mailed out to 100’s of prospects within your community. This will be to advertise an upcoming "Open House" and/or your "New Listing".
90% of all real estate transactions include both a Listing Agent (representing the seller) and a Selling Agent (representing the buyer) (source: 2004 National Association of Realtors® Profile of Home Buyers and Sellers). That's why 90% of our marketing efforts are directed at Top Producing agents in the Nashville market working with qualified buyers.
Middle Tennessee Regional Multiple Listing Service
Your property with photos will be listed in the Middle Tennessee MLS for full exposure. It will include a complete property description and advertisement, professional digital photo tour and Visual Tour with panoramic "walk-through" highlighting major selling features of your home.
Telemarketing to Local Top Producing Buyers Agents and Buyers
One of the most important sources of qualified, motivated buyer prospects is through other agents and offices. We spend most of our marketing efforts targeting this group. We'll deliver Promotional Fliers of your home to local real estate offices on a regular basis. Special efforts go to top relocation Realtors - via several Relocation office contacts. We market property to corporate transferees.
800 Call Capture Technology
This is a system that enables us to supply your "hot" prospects with recorded information about your home... 24 hours a day. We record a verbal description of your home on our automated system. Then we advertise your home with a message directing prospects to call anytime 24 hours a day to get recorded information about your property. When prospects call... our system captures their name, address and phone number automatically, 100% of the time. They can´t block it, like Caller ID... because we´re using an 800 number. And with the soft, gentle, service-minded way we follow up... people simply love it.
We like to call it our minimum service standard. You might get a lot of these tools with other Realtors in the marketplace...then again, you might not.
Your own Intranet site (accessible from our website)
We will provide you with your own personal web page that you may access anytime to view the most up-to-date market activity for your listing.
Full Color Photo Flier
For in-home display, real estate agents, & prospective buyers. New listing postcards prepared and mailed to sphere of influence and past clients.
Immediate Yard Signage
Provides contact information, fliers, and directs potential buyers to our website for more information.
Follow up with salespeople who have shown your home
Obtain feedback and communicate this to you. Apprise you of current sales and changing market conditions in your area regularly.
Hold Open House(s)
These are a great way to take advantage of what is an important networking locus for many professionals and buyers.
Negotiate on Your Behalf
We have years of negotiation experience on behalf of buyers and sellers of Nashville real estate.
Manage the Closing Process
Deal with co-op agent, lender, buyer, title, appraiser, earnest money accounting, transaction coordinator, inspectors, termite, etc. to ensure a smooth and problem free transaction.
Our goal is your 100% satisfaction.